Stock the counter top
fastest seller

SoBear is already stocked in thousands of liquor stores and is outselling competing recovery products by up to 7:1 on the same countertop. It's a simple checkout impulse upsell that increases checkout value while giving customers something they'll actually come back for

SoBear on a liquor store counter
NielsenIQ Data#1 Most Sold Product
ProvenRepeat Purchases
HighProfit Margins
SoBear on a liquor store counter
High
margin
upsell
On shelf · In liquor stores

The data
doesn't lie

Independent NielsenIQ scan sales data across the total defined NZ liquor channel. SoBear isn't just claiming the top spot, it's measured there.

Brand performance · Category value share

SoBear vs the rest of the category

SoBear 62% share · +52% YoY
Brand #2 30% share · declining
Brand #3 7% share · declining

Source: NielsenIQ Brand Performance & Item Ranking, Total Defined Liquor NZ, 6 months to w/e 26/04/26.

#1Ranked #1 item in the channel, by value, volume and unitsSoBear Hangover Gummies 5g sachet
62%Of all category sales value goes through SoBearMore than double the #2 brand
+52%Year-on-year sales growth while the rest of the top 3 declinesTwo SoBear SKUs in the top 5

2,300+ Retailers
6 Countries

From liquor chains to pharmacy giants, SoBear is already on counters across New Zealand, Australia, the UK, USA, South Africa and Europe.

New ZealandAustraliaUnited StatesUnited KingdomIrelandSouth AfricaEurope
Chemist Warehouse
Liquorland
The Bottle-O
Super Liquor
Big Barrel
+2,290 moreChains & independents worldwide

Start selling
SoBear

SoBear is supplied through approved distributors. Reach out to the distributor for your region to open a wholesale account and get stock on your counter.

NZ / AU / ZA

Our approved distribution partner for all New Zealand & Australia liquor & convenience stores , Wholesale pricing, counter display units and fast restock nationwide.

Start Selling SoBear
NZ / AU

Our approved distribution partner covering Australia and Asia. Wholesale supply for Pharmacy, Gas stations, supplement stores and grocery across the region.

Start Selling SoBear
Pacific Islands

Our approved distribution partner covering the Pacific Islands. Wholesale supply for Liquor, Pharma, Gas, supplement stores and grocery across the Islands

Start Selling SoBear

Three reasons
it flies

SoBear isn't another product fighting for shelf space. It's a high-margin companion to every alcohol purchase already going through your till.

The perfect pairing with every alcohol sale.
01
Increase revenue

The perfect pairing with every alcohol sale.

Add a high-margin complementary product that pairs perfectly with alcohol purchases, the perfect impulse buy at the till.

Show customers you get their lifestyle.
02
Customer loyalty

Show customers you get their lifestyle.

Most liquor shops stop at selling drinks. Offering a recovery product shows you understand your customers, and they'll keep coming back for both.

Small pack. Checkout gold.
03
Impulse buy

Small pack. Checkout gold.

Compact, eye-catching packaging at an affordable price point makes SoBear a seamless "why not?" purchase right at the counter.

We drive
the demand

You stock it, we make sure customers walk in asking for it. SoBear runs an always-on marketing engine behind every store that carries us.

Millions of
impressions

Always-on paid ads across social put SoBear in front of millions of drinkers, building awareness in the exact regions our stockists sell.

Awareness to
foot traffic

Campaigns are built to convert attention into store visits, our store locator points ready-to-buy customers straight to their nearest stockist.

A content
machine

Viral organic content, influencer collabs and 120,000+ customers keep SoBear front of mind between big nights, so the counter sells itself.

Sell a product
that works

Customers love SoBear because it works, with thousands of testimonials and five-star reviews behind it.

Outselling all competitorsWhen customers have the choice, they go for SoBear.
Large profit marginsStrong returns with every sale.
Impulse-buy goldminePerfect for checkout counters.
Customers prefer gummiesBeats pills and powders every time.
Backed by a massive marketing budgetWe invest heavily to keep SoBear in demand. Competitors can't keep up.
Brand activations nationwide
Brand activations nationwide
Seen at festivals & events
Seen at festivals & events

Stores that
stock it

Retailers love SoBear

"We've tried other hangover products but SoBear definitely sells the fastest. The feedback has been great along with the repeat customers."
AlecBottle O
"SoBear team not only know how to market their product, they have a product that works."
SanjitLiquor Spot
"A no brainer. Their packaging alone stands out from the rest. It's a great upsell with attractive margins."
BennyRiverhead Food Market
SoBear

Put the fastest seller
on your counter

Connect with the distributor for your region, or reach out to the SoBear team directly and we'll get you set up with stock, pricing and counter displays.